The Signal Package
Strategic storytelling that sparks donor action, and a whole team behind you without adding staff.
Inspired by the stingray’s ability to detect signals in murky waters, this offering helps you move with clarity and intention across the year’s biggest fundraising moments.
Plan ahead, connect deeply, and raise more — with less stress.
What’s Included
Two high-impact campaigns (End-of-Year Giving + Give to Lincoln Day) and a print-ready annual report — plus all the storytelling and strategy to make them work across channels.
Deliverables:
Two long-form feature stories
Two campaign videos + short-form cutdowns
Direct mail writing + design for both campaigns
Email, social, on-page SEO, & media pitch content
A print-ready annual report
Strategic + technical support throughout
Timeline:
August-October: Strategy, interview, and preproduction: messaging, storytelling, video, and design planning.
November-December: End-of-Year Giving campaign distribution: email, social, video, direct mail, media.
January-March: End-of-Year Giving campaign performance recap + annual report writing and design.
April-June: Give to Lincoln Day campaign launch + final results review.
Projects
Center for Legal
Immigration Assistance
I worked with local nonprofit Center for Legal Immigration Assistance (CLIA) to execute paid and organic social media posts, long-form feature stories, and direct mail campaigns that resulted in:
1,000% increase in end-of-year donations
57% increase in Give-to-Lincoln-Day donations
163% increase in Facebook followers
Lincoln Literacy
Since 2022, I’ve helped Lincoln Literacy build a consistent, mission-driven online presence with paid and organic social media posts, inspirational videos, and direct mail campaigns that helped them achieve:
64% increase in Give-to-Lincoln-Day donations
1,502% increase in Facebook link clicks
13,000+ views on $60 boosted Reel
Nebraska No Kill Canine Rescue
For its 15th anniversary, I developed Nebraska No Kill Canine Rescue’s first-ever comprehensive fundraising campaign to help them reach their Give to Lincoln Day goal. Deliverables included:
Integrated direct mail appeal
social media content
Your Team
Mandy Peterson, Design
SevnSpero Creations
Rebecca McNeese - Photos
Rebecca Marie Photography
Jenna Rhodes - Video
Grindstone Agency
Brittany Wren - Copywriting
Stingray
The Signal Package is primarily geared toward nonprofits in Lincoln, Nebraska, that need some marketing help. People who will “get” us include:
Spread-too-thin nonprofit marketing and communications teams
Development directors facing funding cuts
Executive directors who want to reach more supporters
Board members who want a force multiplier for their fundraising efforts
The complete 10-month package is $25,000, but clients who book the full package in August receive a $5,000 discount — bringing the total to $20,000.
This includes two full campaigns, a 16-page annual report, video, design, writing, and distribution — all managed by a dedicated creative team.
👉 See detailed pricing.
Yes! We can scale the scope to fit your needs and budget.
👉 Schedule a discovery call.
We’re now booking for the 2026-2027 fundraising cycle.
Ready to tune in to what your audience needs — and deliver it with impact?
Book a discovery call.